Piggly Wiggly Rebrand

 In response to Piggly Wiggly's recent demise as a grocery store chain, 2 of my peers and I have completely revamped the brand identity of the beloved farm themed grocery store. We created an in-depth style guide, each taking on different roles. I was tasked with logo creation, out-of-house marketing, social media, and brand patterns. Other than the style guide, all presented assets were made by me in Procreate, Adobe Photoshop, and Adobe Illustrator.